What is digital marketing? How do you connect and engage with your fans online? Do you have strategies in place to grow your audience? Learn the nuts and bolts of digital marketing, so that you too can stand out from the crowd.
Date: Tuesday February 23, 2021, 5:00 – 6:00 PM
Self-releasing, independent artists have many choices when it comes to choosing a distributor. Our Distribution Derby will showcase different distribution models. Learn what distributors do and which one is right for you. This program is part of New York Music Month Extended Play, an initiative of the Mayor’s Office of Media and Entertainment.
Date: Tuesday, March 2, 2021, 5:00 – 6:00 PM
A companion to the “Make it Live! A Practical Approach to Getting Gigs in NYC” presentation, this session will go deeper into promoting booked events and building your live audience and community. This presentation will cover marketing concerts, identifying your fanbase and grassroots promotion tools.
Date: Saturday, March 6, 2021, 1:00 – 2:15 PM
In this introductory hands-on workshop with instructor Izzi Ramkissoon, Electronic Music Program at the College of Staten Island, participants will learn about how to create music using everyday sound in the style of musique concrete. In the workshop attendees will learn about this history of musique concrete, listen to examples, record sounds using a computer or phone, edit and process sounds using free software (audacity), create a piece of music that can be shared after the workshop.
Date: Wednesday, March 10, 2021, 6:30 – 7:30 PM
Everyone has a story to tell.
Explore the ever-growing medium of podcasting from generating ideas & conducting interviews to marketing & getting sponsored. These 8 workshops will give you the tools and inspiration to create podcasts that captivate and engage. The technical aspect of the workshops will be taught using Soundtrap, a free cloud-based podcasting & audio editing platform, though the concepts and practices taught in these workshops will be applicable no matter which editing platform you choose to use.
No experience is necessary and all stories welcome.
Date: January – February, March – April 2021
Jump into the world of beat-making and digital music production.
Workshops are open to all, whether you are a curious beginner with limited resources looking to to hone in on foundational skills or a seasoned professional hoping to expand your creative toolbox and find new workflows. Dive into a variety of practices and techniques used to create unique digital productions from ideation to release and performance.
Each of 8 workshops will inspire you to be innovative with the resources that surround you and challenge you to think outside the box.
Date: January – February, March – April 2021
Musician, artist and social commentator Michael Mwenso offers his unique and ancestral perspective on Black music and its power to heal us. As an African born queer man growing up in London and New York, Mwenso and an acclaimed journalist dive into a wide range of his own discoveries while shedding light on the Black experience through interludes of his own music. This live studio recording with Mwenso and the Shakes and commentary will take us on a ride through the continuum and power of Black roots music.
Date: Thursday, February 25, 2021
In an era when music has become global and songs are made with rhythms and sounds from different areas of the world, we often hear that some of the biggest songs on the market are the product of a collaboration between creators with different cultural backgrounds.
During the Cross-Cultural collaboration master class, students will learn how to use technology to seamlessly combine elements from different cultures into a commercially successful recording through the use of music production software (ProTools, Logic, FL Studio, etc.), loops, samples and much more. Attendees will also learn about the importance of embracing their cultural background through their music creative process to find their own unique sound and cultural integration leads to innovation.
Date: Wednesday, March 17, 2021, 12:00 – 1:00 PM
New York Foundation for the Arts (NYFA) is pleased to present a series of events showcasing new recordings, music videos, and panel discussions with industry professionals to celebrate women-identifying artists and recipients of the NYC Women’s Fund for Media, Music and Theatre.
Cellist Amanda Gookin will walk through the steps to self releasing an album in this written interview on NYFA’s blog, NYFACurrent. Gookin’s new album was funded by NYC Women’s Fund for Media. Music and Theatre
Gookin is an educator, activist, and musician whose 2020 album “Forward Music Project” has been featured in The New York Times, The LA Times, and I Care If You Listen by the American Composers Forum.
Date: Tuesday, March 23, 2021
Even seasoned independent labels and artists can find the world of metadata registration and management tricky at the best of times, and nightmarish at the worst. One mistake can cost an artist thousands of dollars in lost sync license revenue opportunities, or bury their music at the bottom of an algorithmic pile. In addition to this, data standards and registration bodies move quickly — leaving creators feeling left behind and frustrated. Verifi Media has run a series of research projects into deconstructing the myth and mystery of metadata in order to help creators, labels and publishers win the data game and mitigate against disaster. Join Chloe Johnson of Verifi Media and Anya Marina, independent artist and label owner, for a presentation and discussion on metadata best practices using real-life examples and practical steps. The webinar will conclude with a Q&A.
Date: Wednesday, April 28, 2021, 1:00 – 2:00 PM
