Even seasoned independent labels and artists can find the world of metadata registration and management tricky at the best of times, and nightmarish at the worst. One mistake can cost an artist thousands of dollars in lost sync license revenue opportunities, or bury their music at the bottom of an algorithmic pile. In addition to this, data standards and registration bodies move quickly — leaving creators feeling left behind and frustrated. Verifi Media has run a series of research projects into deconstructing the myth and mystery of metadata in order to help creators, labels and publishers win the data game and mitigate against disaster. Join Chloe Johnson of Verifi Media and Anya Marina, independent artist and label owner, for a presentation and discussion on metadata best practices using real-life examples and practical steps. The webinar will conclude with a Q&A.
Date: Wednesday, April 28, 2021, 1:00 – 2:00 PM