Category: NYMM Talks

300 Sparta Master Class: featuring Kevin Liles

This master class will enable aspiring artists to gain insight into the modern-day music industry from Billboard’s 2020 Executive of the Year, Kevin Liles. Kevin Liles, Music Mogul, and Entrepreneur will cover the 101 of the music business journey. Kevin Liles will retrace his professional journey. He will discuss his successes, failures, and reasons he is stronger and grateful for them.

  1. Entrepreneurship in the music industry: taking control of one’s own business
  2. Music is more than a product, it’s medicine
  3. Marketing & Promo, building your own musical brand and connecting to your audience

Date: Wednesday, June 30, 2021

Harlem’s Black & Jewish Music Culture, from Tin Pan Alley to America’s Songbook

New York’s Tin Pan Alley on West 28th Street between Broadway and 6th Avenue was the birthplace of American Popular Music due to the many sheet music publishers based there in the late 19th and early 20th century.  On Tin Pan Alley, African American artists lived, interacted, and worked in Harlem with Jewish talents and theatrical producers who resided and worked there too in what was then the second largest Jewish community in New York.  Drawing from his research and extensive collection of sheet music and theater memorabilia, John Reddick’s talk weaves together this Black & Jewish collaboration that crafted the American songbook evolving from relationships rooted in Harlem and Tin Pan Alley.

Date: June 2021