Rey Roldan started his boutique PR firm Reybee Inc. in 2004. A 27+ year music industry veteran, he worked at major labels, indies labels and PR firms in executive positions at I.R.S. Records, Mammoth Records, Grass / Wind-up Records, Jive/Silvertone/Zomba Recordings, KSA Public Relations and Island Def Jam. Rey spent the early part of his career as a nationally published journalist, enabling him to handle all genres of music and entertainment, including the publicity campaigns for Britney Spears, Duran Duran, director Baz Luhrmann, Backstreet Boys, Sting, Hanson, A Tribe Called Quest, and many more. He has also spearheaded the PR for the soundtracks to Bridget Jones’ Diary, and Grammy winners Crouching Tiger, Hidden Dragon, and O Brother Where Art Thou? His current roster includes Aeon Station (formerly The Wrens), The Cranberries, Bauhaus, Frank Sinatra, Roxy Music, Gogol Bordello, Engelbert Humperdinck, Gloria Gaynor, ABBA, Marvin Gaye, and Nat King Cole, among others.