Shira Gans is Senior Executive Director of Policy and Programs at the NYC Mayor’s Office of Media & Entertainment. Shira is the architect of NYC’s inaugural social impact strategy for the music industry creating NY Music Month, establishing the first Office of Nightlife, and designing a suite of programs designed to support NYC’s music ecosystem and address gender and racial inequality. Shira also directs NYC Film Green, a program promoting sustainable film/TV production. Previously, Shira has held positions at the NYC Department of Consumer Affairs; the Federal Reserve Bank of New York; Office of Manhattan Borough President; the New York City Mayor’s Office of Management and Budget; the Equal Employment Opportunity Commission; and a legal firm monitoring mental health care in California prisons. Shira holds a bachelor’s degree from Wesleyan University and a master’s degree in public policy from the Goldman School of Public Policy at University of California, Berkeley.