Adam McHeffey

Adam McHeffey is a creative strategist and marketing leader working at the intersection of music, tech, and storytelling. He’s led go-to-market strategy and brand development for Native Instruments, Musio, Artiphon, and Blipblox—helping bring new tools to life for musicians, creators, and gamers. With over a decade of experience, Adam specializes in translating complex ideas into campaigns that connect. His crowdfunding work has raised over $4 million, and his background as a touring musician and children’s book author adds a unique, audience-first perspective to his work. He now consults across music tech and the creator economy, advising on messaging, audience growth, and product launches. Adam lives in New York’s Hudson Valley with his partner, two kids, and a flock of unruly backyard chickens.