Simone Berry

Simone Berry, named one of Vogue Business’ “100 Innovators in Tech,” is redefining how brands connect through games. After scaling fashion brands to over $400M in revenue, she pivoted into gaming to build what traditional marketing couldn’t: measurable, participatory engagement. 

She founded POClab to help brands show up inside culture—not just around it. That work led to Playnet, a performance platform that turns gameplay into data, loyalty, and brand connection. With partners like L’Oréal, Alo Yoga, and Walmart, she’s helping shape the future of how brands play. 

A frequent speaker at Davos, Cannes Lions, SXSW and Web Summit, her insights have been featured in Vogue, Ad Age, and TechCrunch. 

Berry believes the future of media is playable—and she’s building the infrastructure to power it.