Dan Hairston

Dan Hairston (aka Digital-Dan) is a New York City native and marketing executive with over 15 years working in the entertainment industry, and a career rooted in major label systems in NYC and Los Angeles. He has led and supported high-impact release campaigns and audience growth strategies across global markets, working with artists at every stage of their careers. Dan's work sits at the intersection of audience and business development, streaming, e-commerce, and fan engagement, with a strong emphasis on translating insights into actionable strategy for long-term impact. In 2025, he launched Musik Addict Holdings, a boutique marketing and artist management consultancy focused on helping independent artists and catalog owners, their teams and rights holders navigate today’s rapidly evolving music landscape. Known for his collaborative approach, attention to detail and focus on measurable outcomes, Dan's concentration is audience-first campaigns that connect culture, data, and storytelling to drive sustainable growth.