Russ Rieger

Not Dead Yet Media is led by CEO & Founder Russ Rieger. He previously served as VP & GM at London Records, where he launched the label and its electronic imprint FFRR in the U.S., building campaigns for Portishead, Salt-N-Pepa, Paul Weller, Orbital, Meat Puppets, and Shakespears Sister. He then served as GM of Maverick Records, where he scaled the company from a skeletal team inside Warner Bros. into a fully independent label with 130+ employees, earning multi-platinum and gold records with The Prodigy, Alanis Morissette, Muse, Deftones, Erasure, and more. Russ also spent over a decade advising startups, VCs, and family offices at the intersection of media, tech, and entertainment.