Veronica Hart

In this role, she leverages her extensive experience in franchise planning, global licensing, strategic planning, retail and brand positioning to guide and elevate the company’s marketing and business & client strategy along with its licensing and retail & merchandising capabilities across all markets. Her primary focus is spearheading the company’s efforts to unlock new revenue opportunities with large-scale IPs. Hart has held executive leadership roles at Paramount, HIT Entertainment, Sesame Workshop, The Jim Henson Company, CBS Studios and CBS Consumer Products, where she built the first-ever franchise division for the company. She also handled publicity for The Muppets at the Jim Henson Company and marketing and public relations at Sony Wonder. Throughout her career, she has honed her skills in franchise planning, global licensing, operations, creative and marketing, leading strategic planning, brand positioning and retail and marketing efforts across key markets. Prior to joining RWS Global, Hart founded HARTstring Entertainment, providing strategic advice on brand building, business development and marketing to maximize partners’ commercial impact. She currently serves as Chair of the Board for Licensing International, the official industry association at the center of the multi-billion-dollar worldwide licensing community.