Talks

In an era of rapid transformation across music and media, Write On: NYC Music Journalism Today explores how creators, journalists, and independent media voices are adapting, building audiences, and sustaining careers outside traditional systems. 

As legacy outlets shrink and editorial bandwidth disappears, a new generation of freelancers, video essayists, newsletter writers, podcasters, and social-first creators are reshaping how music is discovered, documented, and discussed, especially in New York City, long considered a global hub for music culture and media. 

This panel will bring together NYC-based independent voices and media professionals for a forward-looking conversation on the future of music journalism, creator-led media, audience growth, monetization, and the evolving relationship between artists, fans, and storytellers. 

Topics include: 

-The changing landscape of music journalism in NYC 
-Rise of independent creators and self-built media platforms 
-Social-first storytelling, video essays, podcasts, and new formats 
-Audience growth, monetization, and sustainability 
-How younger generations are consuming and discovering music differently 
-What opportunities may emerge from the industry’s transformation 

Presented by the Music Media Collective (MMC).